Bira Direct buying group removes the headache of dealing with multiple suppliers and enables you to buy with the power of thousands of other independent retailers.
You will have access to:
- Product and retail trends to help your business thrive
- The key industry buying events for your product sector
- The latest news on suppliers and product ranges
With our competitive terms*, a knowledgeable team and a wide choice of suppliers, Bira Direct makes product buying easy.
How Members benefit
- Access to over 160 suppliers with specially negotiated terms, covering over 30+ different product categories
- 30 Days end of month credit*
- NEW: 1% rebate on spend over £10,000
- Exclusive discounts and promotions
- Rebate scheme from selected Bira Direct suppliers
- Dropshipping services
- Free Bira Direct Plus ordering app
- Easy, online central invoicing, compatible with most accounting software
*Subject to credit check
Bira Direct - Case Study
Watch our interview with long-term member Philip Morris based in Hereford on how they utilise their Bira membership, featuring Managing Partner John Jones and Store Manager Jim Davies.
NEW: 1% rebate on spend over £10,000
We are launching a new 1% rebate for 2026, giving members money back on all their buying. Spend £10,000 or more and receive 1% of your total spend back as a credit note.
NEW: SMS Text Alerts
We’ve launched Bira Direct SMS alerts to give our members instant updates on exclusive deals, limited-time offers, new suppliers joining Direct, Showcase Days and key events.
Join G&LC to access additional member-only content
Already a member?
Member LoginHow this service works
Using Bira Direct is easy:
- Register your account
- Browse our supplier directory to find your supplier
- Download our Bira Direct Plus app to buy products
- View and download your invoices through Invoice Manager
If you are a G&LC member already, you can register for free.
If you are not a G&LC member, you can join Bira Direct for just £17.05 per month.
Review existing suppliers
Keeping on top of all the latest suppliers and terms can be time-consuming and complicated.
By completing a Supplier Review form, we'll not only ensure you're getting the best terms with your suppliers but also introduce you to new suppliers that we know will be a good fit for your business.
Bira Direct Supplier Directory
We have over 160 suppliers with specially negotiated terms, covering over 30+ product categories.
How to use it:
Quote your membership number and ask to be invoiced through Bira Direct when ordering directly from the supplier.
Promotion Hub
Access all the latest promotions from Bira Direct suppliers designed to save you money.
How to use it:
Quote your membership number and ask to be invoiced through Bira Direct when ordering directly from the supplier.
Ordering platform Bira Direct Plus
Bira Direct Plus - the new ordering platform from Bira Direct offers complete visibility of live pricing and stock levels and allows retailers to place orders straight from their devices. Other features include creating shopping lists for regular orders, adding products to open baskets when you need it or saving order history so you can repeat orders or access your favourite SKUs.
Bira Direct Plus is available for download on phones, tablets or browsers.
Invoicing made easy
Access all your statements and invoices online through Bira Direct Invoice Manager, available to all Bira members. Invoice Manager provides you with an easy-to-use tool for accessing your business invoices. As we process your invoices, Invoice Manager will be automatically updated, so there is no need to wait for the post.
Drop Shipping 101
Dropshipping allows customers to purchase stock from a retailer and have it sent to them directly by the supplier. Dropshipping benefits include pay only as you sell, helping you to keep costs down whilst maximising your sales.
This way, you can reduce the risk of stocking high-ticket items.
Frequently Asked Questions
Bira Direct is Bira's buying group tailored to independent retail businesses.
All Bira members can use Bira Direct. Contact credit control on 0800 028 0245 to get started.
Not a Bira member? Join here.